What practices ask us.

Being loved and being recalled are different systems. Patients lapse from practices they'd rate five stars, because lapsing isn't a verdict — it's drift, and drift is what happens when nobody asks. Pull your overdue report before deciding; most owners who look are surprised. The free score takes three minutes.

A warm "it's been a while — we'd love to see you again" from a practice someone already trusts isn't desperation; it's finishing the care relationship you started. Patients experience good recall as being remembered. What actually reads as desperate is the discount-blast to strangers that practices run instead, at ad-spend prices.

Because most never decided to leave. In a live practice we measure, the written-off leads closed at 67% once someone engaged them — attention, not freshness, was the variable. The two-year patient still knows and trusts you; a warm ask reaches better than any cold audience you could buy.

You probably own the pipes. We measure whether water moves: what an overdue patient actually receives, in which channels, how many times, and what happens after. The most common finding is software faithfully sending one touch nobody sees — then we finish the system, which sometimes means configuring what you own.

Recall-driven practices: dental, optometry, veterinary, chiropractic and PT, med spa — anywhere the right interval brings a patient back and the quiet file grows when it doesn't.

Recall isn't about volume this month; it's about which patients fill those booked weeks. A full book built on new-patient marketing spends acquisition money to backfill relationships you already owned. And booked-out is the best time to build the system — it runs on due dates, not on your current capacity.

No. Test records are personas we control, clearly marked, removed after the window. We measure your flow, never your patients, and the assessment asks about operations only.

Cleanly. Annual exams, vaccine intervals, dentals — recall physics with fur. Pet owners lapse the same way humans do: not deciding against care, just never being asked at the right moment in a channel they see.

Ten questions: practice type, weekly due volume, recall channels, what the system honestly looks like, first-touch speed, long-lapsed handling, touch count, ownership, visit value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly quiet-file estimate from your own numbers.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

With your written permission, test patient records get placed at realistic points in your recall pipeline — freshly due, months overdue, long-lapsed — and we log everything each one receives over five business days: every touch, channel, timing, and rebooking path, timestamped at the source. Then the measured flow beside your self-reported one, and a working session.

No. Test records sit in the pipeline like any other chart; nothing requires staff action, and every record is identified and removed after the window closes.

A vendor's free audit concludes you need the vendor. The $500 buys five days of real measurement with no product to sell you — if your recall runs, "confirmed, here's proof" is the deliverable, and the engagement can end there.

Builds start at $2,500, quoted in writing after the discovery, scoped to your actual gap — which sometimes means finishing the software you already own rather than buying more. The floor is published because hidden prices waste everyone's time.

You have the report and the estimate. Strong score — keep it, you're done. Leaking score — the report's next step is the discovery, booked and prepaid online in one step. No sales sequence.

The discovery is priced to stand alone, so "your recall runs" is a deliverable we can afford. Every finding carries timestamps you can check. Estimates and measurements are labeled separately in writing — padding would show.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. Every step is sized so you're never trusting us past the evidence in hand. Who we are: about page.